Pratibha is the Chief Sustainability Officer at Lucro Plastecycle, where she leads impact related initiatives. She has a strong background in sustainability, having worked in agriculture and waste management industries to promote environmental and social impact.

Her work focuses on building a circular economy in India, creating recycled packaging and products, and supporting marginalized communities involved in waste management. Pratibha holds an MBA from Warwick Business School and is dedicated to driving sustainable change.